Want to create a website, but not sure where to start?
Your website is your storefront, your brand identity, you want to make it right so that your brand reflects properly and you don’t lose any potential customers.
Now the question is where to start.
These are the 5 important steps you need to consider when you want to create a website for your business.
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DIY vs Professional: Decide whether you want to create the website yourself using a DIY platform like Wix or WordPress, or whether you want to work with a professional web designer. Both have their pros and cons. While you will save money you might lose some of the insight from an experienced professional.
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What type of platform will give you the maximum benefit: Based on your business and personal preferences choose the platform. There are many options available in the market, You need to see which one matches you most, If you are confused talk to a professional. Most of the time you will get free advice.
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What are the key points you need to have for your customers or viewers: Remember you will have only 20 seconds to grab your client's attention and convince them to buy or use your service. Don’t forget to add your key points which give you the edge over your competitors.
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Do you want to maintain your website or outsource it: Decide whether you want to maintain the website yourself, if yes choose something easy to maintain. Don’t forget you have a business to run. On the other hand, if want to outsource, then the company that developed it would be a better choice as they know the system's ins and out.
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How important is SEO for you: You need to understand your niche and how to reach them. If your potential customers are looking at your service or products over the net then you don’t have any option to ignore the power of SEO. This is crucial for making sure that your website appears at the top of search engine results when people search for keywords related to your business. If you're not familiar with SEO, you may want to consider working with a professional to ensure that your website is optimized for search engines.
Agreed, having a well-designed and user-friendly website is crucial for the success of any brand as it is often the first impression that potential customers have of the business. A website should accurately reflect the brand's identity, clearly communicate its offerings, and provide a positive user experience to keep visitors engaged and potentially convert them into customers.