Instagram Marketing Trends For 2021: Support Your Business In The Best Possible Way

If you are using Instagram for your marketing strategy, it's important that you know about the latest Instagram marketing trends. According to a survey, there are more than 1 billion monthly active users, and more than 500 million people check Instagram every single day. This is why it is not easy to make your business get noticed because the platform has a humongous user base. If you want to build an effective marketing strategy and expand your Instagram follower base, we have mentioned a few Instagram marketing trends below.

• Content Always Reigns

Content is one of the most important things when you're planning about Instagram's marketing strategy. There are many content marketing tools that help you to make impressive and unique content. Since 2019, we've seen that in most cases, authentic and genuine content gets more attention compared to others. You need to ensure that your content should be eye-catching and tell a story. If your content is real and authentic, then you will be able to grow your audience base. 

•  Even More Instagram Stories

In the year August 2016, Instagram launched the story feature, which became incredibly liked by users worldwide. According to a survey, more than 86.6% of Instagram users post stories, and more than 80% of brands report that Instagram stories made a significant impact on users about their brand.

Instagram stories are one of the most effective marketing strategies. Also, it has more features that can be used by all users, like polls, stickers, emojis, and more. If you have more than a 10,000 follower base, you can use the Instagram swipe-up feature, which lets you add links for each story.

• Reels Usage Will Rise

In the year 2020, the reel feature was launched by Instagram to give a great fight to TikTok. This gives the user to create and edit short video content. A reel is a great option for Instagram users to make TikTok-style content, trends without changing the platform. You can easily create the content, and that might be trends in Instagram reels. Also, you can share about your company or the things you're already knowledgeable about with your audience. 

• Social Marketing

In the year July 2020, Instagram launched a feature called social fundraising. With the help of this feature, users can fundraise for their business, personnel cases, or social causes. COVID-19 was the reason behind Instagram launching this excellent feature. With the help of this feature, many people on Instagram and Facebook were able to raise more than 100 million funds for the pandemic.